Digital €19

WHY DIETS FAIL
You know vegetables are better than chips. You know water beats fizzy drinks.
You know cooking at home is better than takeaway.
You've probably read articles, tried programmes, maybe succeeded for a few weeks before it fell apart.
The point is: you already know. You've known for years.
So why is eating well still so hard?
Because knowledge was never the problem. The gap between knowing and doing is not closed by more information.
It is closed by systems — by environmental design, habit stacking, and recovery strategies that work in a real life, not a perfect one.
If information were enough, everyone who had ever read a health article would eat perfectly. Doctors would never make unhealthy food choices. But they do — because knowing something and consistently acting on it are two entirely different skills.
Most healthy eating programmes respond to this problem with more information.
They tell you what to eat, how many calories, which food groups to favour — and then send you off to apply it with willpower alone.
That is why they fail. Not because the information is wrong, but because information is not what bridges the gap.
. . .
THE PROGRAMME
Eat Well. For Good. introduces one new habit per week — giving each one enough time to become automatic before the next is introduced.
By Week 8 you have eight habits running in parallel, built one at a time, each sitting comfortably before the next arrives.
This is not a diet with rules you're not allowed to break. It is the opposite — a complete behaviour change system built around your real, imperfect life.
WEEK 1
The simplest habit with the highest return. The foundation everything else is built on.
WEEK 2
Three minutes. More nourishment than most people get in an entire day.
WEEK 3
The most enjoyable week. Addition, not restriction. The crowding-out effect begins.
WEEK 4
The most impactful week. Learn to read labels. See what you've been eating without knowing it.
WEEK 5
Not elimination. Fewer products, more ingredients. Cook from scratch four times this week.
WEEK 6
Not as a side dish. As the foundation of every meal. The colour principle explained.
WEEK 7
One visual rule for every meal. No tracking, no measuring, no apps. For the rest of your life.
WEEK 8
Mindful eating. The recovery protocol. Your maintenance rhythm beyond Day 56.
. . .
THIS IS DIFFERENT
OTHER PROGRAMMES
Long lists of forbidden foods
Calorie counting and tracking
Assumes a perfect, stress-free life
No recovery plan for bad days
All-or-nothing — fail once, start over
Requires constant willpower
Works for two weeks, then collapses
EAT WELL. FOR GOOD.
No forbidden foods — ever
No counting, tracking, or apps
Built for real life, bad days included
"Never miss twice in a row" rule
One slip changes nothing
The environment does the work
Habits that run on their own
. . .

3rd generation Ip Man Wing Chun master, founder of Wing Chun Pai, and creator of the Kung Fu Body™ programme. Two decades teaching discipline, habit formation, and physical mastery to adults across Belgium and internationally.
Eat Well. For Good. was written not as a nutritionist — but as someone who spent years knowing the right answer and still not doing it. Until the system changed everything.
. . .
GET THE BOOK
Same complete programme. Same 56 days. Same eight habits. Choose how you want to read it.
DIGITAL EDITION
Instant access. Read on any device — phone, tablet, or computer. Start today.
Complete 8-week programme
All 56 daily lessons
All weekly check-ins
Instant delivery by email
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One-time payment. No subscription.
. . .
No. There are no forbidden foods, no calorie targets, and no list of things you're not allowed to eat. It is a behaviour change system — eight habits introduced one at a time. The habits are about what to add, not what to remove.
No. The programme is specifically designed around real life — busy days, tired evenings, and imperfect weeks. The daily lessons take five minutes to read. The habits themselves are practical and simple. Week 5 asks you to cook from scratch four times — that includes a bowl of porridge or scrambled eggs.
The programme has a specific rule for this: never miss twice in a row. One missed day is nothing. Missing two in a row is the beginning of a drift worth catching. The recovery protocol is built into Week 8.
Because this one is built around behaviour change rather than information. Every previous programme you tried probably gave you the right knowledge. This one gives you the system — the environmental design, the habit stacking, and the recovery strategies that make the knowledge actually work in a real life.
The programme is built around general healthy eating principles and is flexible enough to work alongside most dietary preferences and restrictions. However if you have a specific medical condition — diabetes, cardiovascular disease, eating disorders — please consult your doctor before beginning any dietary programme.
The digital PDF is delivered instantly by email after purchase. The physical copy is printed and delivered — shipping times depend on your location, typically 3-7 working days within Europe.
Not where you think you should be.
Just Day 1 — which is simply drinking more water.
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