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THINKING OUT LOUD

Why Week 3 Is the Hardest (And How to Get Through It)

Published on: 13/05/2026

Most healthy eating habits don't fail in week one. They fail in week three — when the novelty is gone and the habit isn't automatic yet. Here's what's happening and how to get through it.

Why Week 3 Is the Hardest (And How to Get Through It)

The One Rule That Keeps Any Healthy Eating Habit Alive

Published on: 08/04/2026

Most healthy eating attempts fail not at the start, but after the first difficult day. This one rule changes that — and it has nothing to do with willpower.

The One Rule That Keeps Any Healthy Eating Habit Alive

The only rule you need for building any habit: never miss twice in a row

Published on: 13/03/2026

All-or-nothing thinking is the biggest reason habits fail. The never-miss-twice rule replaces it — and it changes everything about how you approach behaviour change.

The only rule you need for building any habit: never miss twice in a row